Rivoli Group Logo

The Rivoli Group is today, synonymous with luxury lifestyle retail. Offering an unmatched retail experience.

An Emakina project
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About Rivoli

Rivoli encompasses a wide spectrum of all things premium such as watches, eyewear, jewelry, leather accessories and writing instruments.

Company type

Retail Group

Sector

Retail

Platform

E-commerce

My role

Lead discovery workshops with the client

Designed the wireframes, sitemap and Information architecture

Designed and prototyped both e-commerce website

Objectives

Design the User Experience and User Interface of Rivoli Vision, and Rivoli Shop E-commerce Website.

objective illustration

Unique problems to solve

Simplify purchasing prescription glasses

The client wanted a frictionless way for users to purchase prescription glasses

Two different websites with a similar experience

The client wanted the two websites to have a similar experience

Cater to a large target audience

The website had to cater to multiple buyers from very different social classes and very different needs

Target audience

The Rivoli Vision website would cater to an audience looking to purchase prescription glasses and lenses as well as Luxury sunglasses. The Rivoli Shop website, would cater to average customer looking for a mid tier watch, as well as affluent customers looking to purchase a high luxury Swiss watch

Clients with vision problems

They usually purchase prescription glasses or subscribe to lens services. They are regular customers who prefer Rivoli's products to help enhance their vision

The average joe

They generally purchase mid tear sunglasses or fashion watches, with the ocasional larger purchase of a heritage watch or high luxury brand sunglasses

The affluent client

They generally look for high end brands, and unique products. They generally purchase high luxury sunglasses, or high end swiss watches

Clients with vision problems

They usually purchase prescription glasses or subscribe to lens services. They are regular customers who prefer Rivoli's products to help enhance their vision

The average joe

They generally purchase mid tear sunglasses or fashion watches, with the ocasional larger purchase of a heritage watch or high luxury brand sunglasses

The affluent client

They generally look for high end brands, and unique products. They generally purchase high luxury sunglasses, or high end swiss watches

Rivoli Vision's information architecture

After conducting UX research and a discovery workshop with the client we concluded that this would be the best information architecture.

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Meet the Rivoli Vision and Rivoli Shop websites

Two fully responsive E-commerce websites

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Purchasing prescription glasses done right

Purchasing an adding prescription lenses to glasses can be a tedious process. I split the process into small easy to consume steps that any user was able to follow and purchase the perfect glasses to meet his needs.

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Two different websites with very similar UX

The client wanted both website to have a very similar user experience while catering for different clients. A solid design system was the perfect tool to getting a consistent result

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