Akram Haidamous
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Audit the current website for MENA
Define improvements for specific features and the overall user experience
Come up with a short term, mid term and long term roadmap of new features and UX improvements
Execute the short term strategies by building flows, designing and prototyping the new features and improvements
Design a user-friendly mobile app that will disrupt the way people go out and a manager web app that will drastically improve the way venues operate.
The biggest drop off on the current website was on the account and billing pages. Reworking the checkout and register flows were a priority
Markets were limited with access to the website since it is managed by PMI global. An engaging solution had to be implemented where all local content would be condensed to a single section.
This project will mainly target Smokers that are looking for combustable cigaret alternatives and ultimately make a purchase. And engage with IQOS users to get them to do recurring purchases
Legal age cigarette users that are looking to transition from combustable cigarettes. They are typically like to get informed online and have a preference for using e-commerce
A user that has already purchased an IQOS device, they are looking to customize their device, learn how to better use it or get the benefits of using the website
The IQOS website informs the user on the benefits of switching from cigarette. When the user decides to make the switch they can buy there device on the website
Displaying the reservation service blueprint
An e-commerce website that aims to inform and provide users with a completely custom and tailored shopping experience
We reworked content and reduced repetitive sections to push conversion.The homepage will recommend different content to users depending on whether they are new users, logged in or made their first purchase
An informative section, that markets can interact with. By displaying informative content in a gamified experience
The biggest drop off of users during the checkout process was at the sign up stage, as it was too long and cumbersome. We reduced the process to 2 steps, while only capturing the necessary information
We simplified the purchase journey by adding a top slider to easily select the category, we added a re-order section for repetitive items such as HEETS. We overhauled the PDP by sticking the color and add to bag buttons at the bottom for easy access
Most users like to customize their device and make it unique to them. By creating a configurator we were encouraging the users to build the devices they wanted from the ground up. From a business perspective this would increase the purchase the sale of accessories
Users will be presented with new products they might find interesting in the cart, the order summary and during the checkout
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A website that celebrates the love of food, with a decade of inspiring the community with delicious food solutions
