Every project starts with a discovery session where we get to know each other and conduct in-depth research. We identify the business problems, its objectives, vision and what makes your brand different. We also study the market, analyze competitors and figure out users' needs, wants and pain points.

We work on setting up correct goals, determine product features and estimate the scope of work that will provide an optimal business impact.

We are ready to move on to design. Leveraging research data and project objectives, we build the most comforting, engaging and desirable experience for users, helping them to get to their goals as quickly as possible with minimum fuss. Each page, screen or asset will be designed, reviewed, tested and given your stamp of approval.

Depending on the project, the design is either handed off to developers for their coding magic or the development is done on my end.

The design is a constantly evolving and improving process thus cannot be 'completely done'. Once the product is released and people using it, we get a great opportunity to review its performance, aggregate feedback and improve based on user needs and business goals. This is the way to make your product better