White TableHost Logo

Your Host For the Night

A Platform to optimize the Nightlife experience for better and for always

About This Project

Company Logo

Company Stage

Startup
Sector Icon

Sector

Technology
Tech icon

Platform

Mobile Application
Manager Application
Website
Work icon

Work

UI/UX
Website Development

About Tablehost

A platform that offers users a free mobile application that facilitate all aspects of planning and booking for a night out with friends.
And offers business owners a simplified approach to operations management, one that saves time and greatly reduces the risk of error in booking, accounting and event organization.

TableHost on Ipad and Iphone

Objectives

Design a user-friendly mobile app that will disrupt the way people go out and a manager web app that will drastically improve the way venues operate.

develop illustration

Unique problems to solve

problem 1 icon

Handling a huge amount of operations in a very short time

Managers have to constantly manage reservations, ticketing, guest lists, and promoters before their events.
Venues have to regularly operate on 5 different doors each checking in around 300 different guests an hour simultaneously
Problem 2 icon

getting people to adopt the platform

Users generally don't want to try new apps especially if they are not well established.
Problem 3 icon

Bringing data analytics to nightlife

Managers in the nightlife industry have not used Data to run or optimize their operations. They were very reluctant to give up their old ways of working

Target Audience

The TableHost Platform is used to run the operations of venues and is used by users to manage all aspects of their night out. TableHost managed to cater a tailor-made experience to all of its users.

Nightlife Seeker

A wide range of individuals from the casual to the regular nightlife seeker, with drastically different taste in both music and ambiance. They are all looking to tailor their nightlife experience to their own unique preferences

Manager

Managers and CRM's who are responsible for running all kinds of operations, keeping up with their customers and staff, as well as work on improving their strategies to keep up with the never ending changes in the nightlife industry

Promoters

Responsible for getting people excited for upcoming events, their focus is getting as many people through the venues doors.

Staff

The lifeblood of any venue, they are crucial at executing operations during the evening. Their roles can range from door selector, to head waiter, to POS cashier. Once they work in harmony the venue runs extremely smoothly

Meet TableHost User App

Developed in React Native. TableHost is a mobile app for users to discover new venues or events happening next to them, reserve their tables or purchase their tickets, manage their reservations or guest lists and socialize with their friends

TableHost Mobile three display

Onboarding Done Right

Throughout the Application, i followed a philosophy of one action per page, to guide the user. The onboarding process is a good demonstration to see that each page holds a piece to complete the sign up process and holds a clear explanation on what the user should do to complete the step and proceed to the next one.

TableHost onboarding phone screenTableHost onboarding fill information screenTableHost onboarding music preferences

Discovery the Smart Way

The nightlife industry is filled with people with drastically different tastes, venues and events that constantly change depending on trends. Finding out where to go out was a pain for users, to solve that we integrated an AI to recommend new venues and events to users based on their preferences. We encouraged user to connect their music app (Spotify or apple music) with the TableHost app, to notify users when their favorites artists are playing in their town. We also created collections which hold venues, events and artists based on their preferences

TableHost discover cover pageTableHost discover event pageTableHost discover artist page

Simple Reservation and Ticketing

Reserving tables and purchasing tickets have always been a major pain for users. Tablehost was designed to guide a user from selecting the event they wish to attend, selecting the table or ticket they wish to purchase, adding the friends that would be attending with them, and lastly having the option of selecting guests to split the payment with.

TableHost select package screenTableHost who is coming screenTableHost booking information screen

A Better Way Of Hosting

I designed the TableHost app to simplify the user's experience during events. Check-ins were as simple as getting the user to scan their QR code. Users can invite their friends to their tables or as their +1 on the guest list from the mobile app, they can also stay updated on their status in real time.

TableHost check-in screenTableHost QR code screenTableHost who is coming screen

Meet TableHost Manager

A fully responsive Web Application developed in React. The TableHost manager application was built to handle all the operation of venues and use data to help them take better decisions using data analytics.

TableHost manager on phone and tablet

Data Driven Decisions

TableHost was designed with data collection and visualization at its core, to better help managers take strategic business decisions and run operations. Visualizing Data is only part of the equation, i have designed the dashboard to display the major KPI's at the top, and to display trends like how many times a client is attending compared to other clients. This helps manager better quantify his clients. Venues that used TableHost saw an increase of revenues by at least 30%

TableHost phone reservationTableHost tablet dashboard

Intuitive Floor Plan

The Floor plan was designed to be very intuitive, basically the manager would set it up by dragging and dropping tables. Tables themselves change colors depending on their status allowing managers to get a better overview of what is happening on the floor. Clicking tables would show the manager all possible actions he could take and in case of a reservation would display the reservation check-in on the side. This approach allowed managers to immediately start working on the floor plan and reduced queue times at the door by around 40%.

TableHost floor plan TableHost floor plan table selected

Easy Well Controlled Reservations

Handling Reservations is a huge part of a venue's operations. We designed the process to eliminate booking errors. When a manager sets up his events he would assign packages which include price, capacity and information to tables, so when the CRM was taking reservations they would have the table information upon selection. We also made it possible for managers to send a payment link to customers to cover a deposit or close the cost of the table to be able to confirm the reservation. With the Integration of TableHost mobile app, venues saw a migration of half of their reservation from phone calls to direct reservations from the mobile app.

TableHost reservation select tableTableHost tablet reservation flow

Record Breaking Check-in

Venues regularly check-in 5000 guests per night, across more than 5 doors, each handling a different operation, with the busiest line processing 300 guests every 30 minutes during peak times. I designed the check-in with speed and efficiency in mind. Guests added their friends on tables or guest list before the event, allowing managers to screen and filter the list before the event started reducing the load on the door selectors. During the event most guests were checked-in by QR code, if the guest did not have the user app it was a matter of a quick search. For walk-ins, i designed the screen with massive buttons on each side to allow the selector to check-in the guest without wasting time looking at the display.

TableHost walk-in screenTableHost tablet reservation check-in

CCI Marketplace

An Emakina Project

A b2b Marketplace that allows it's network of clients to make their recurrent purchases from CCI and other vendors online through, digitizing the experience.

Next Case Study