An e-comerce website for users to purchase IQOS devices and accessories.
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
Rework the purchase flow to increase conversion and re-purchase rates. As well as creating a component to display a gamified informative section for local markets
.svg)
%401x.svg)
%401x.svg)
This project will mainly target Smokers that are looking for combustable cigaret alternatives and ultimately make a purchase.
And engage with IQOS users to get them to do recurring purchases
An e-commerce website that aims to inform and provide users with a completely custom and tailored shopping experience
We reworked content and reduced repetitive sections to push conversion.
The homepage will recommend different content to users depending on whether they are new users, logged in or made their first purchase
An informative section, that markets can interact with. By displaying informative content in a gamified experience
The biggest drop off of users during the checkout process was at the sign up stage, as it was too long and cumbersome. We reduced the process to 2 steps, while only capturing the necessary information
We simplified the purchase journey by adding a top slider to easily select the category, we added a re-order section for repetitive items such as heets. We overhauled the PDP by sticking the color and add to bag buttons at the bottom for easy access
Most users like to customize their device and make it unique to them. By creating a configurator we were encouraging the users to build the devices they wanted from the ground up. From a business perspective this would increase the purchase the sale of accessories
Users will be presented with new products they might find interesting in the cart, the order summary and during the checkout
Goody Kitchen celebrates the love of food, and after a decade of inspiring the community with delicious food solutions, it continues to improve the experiences it provides
Next Case Study