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Goody Kitchen AR Experience

An Emakina Project

Goody Kitchen celebrates the love of food, and after a decade of inspiring the community with delicious food solutions, it continues to improve the experiences it provides

About This Project

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Company Type

Retail Group
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Sector

Retail
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Platform

AR Experience
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Work

UI/UX

About Goody

One of the leading packaged food companies that presents over 200 different products across the GCC andSub-Sahara region. With a main focus on family, for over 50 years, Goody has aimed to empower females by giving them ‘best in class’ ingredients, as well as ‘best in class’ tools that would assist them in their daily quest to amaze.

Objectives

To interact with our consumers while they are grocery shopping and give them all the information they need.Whether it is nutritional facts that guides them on what to purchase, or recipes that suggests what to cook.

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Unique problems to solve

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Not just a gimmik

A big challenge is how to get users to want to re use the AR experience after using it the first time
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A good sense of navigation

We had to figure out how to navigate the user in a 3d space
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An Interactive Experience

We had to figure how to find a good balance between an interactive yet responsive AR experience

Target Audience

This project will be targeted mainly to the millennials, who are mature enough to know what they need, and curious enough to look for the right brand and correct source of food.

millennial mom

She generally cooks and works, she uses technology in her daily life and has a good understand of new tech trends

The millenial guy

They generally take care of their kitchen, they are picky with the product they choose to consume, and they enjoy cooking

Meet the Goody Kitchen AR Experience

A Full AR Experience That users can activate from the goody connected packaging

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A great interactive experience

We made sure to guide the user from scanning the connected product, to navigating them within the 3d space, and making sure to show the right balance of imagery to text, that makes the experience much smoother

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Rivoli Group

An Emakina Project

The Rivoli Group is today, synonymous with luxury lifestyle retail. Over the last three decades, it has established a wide footprint, serving its customers across the UAE, Oman, Qatar and Bahrain offering a diverse portfolio of over 100 prestigious international brands and an unmatched retail experience.

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